2026-09-13
What a one-star actually costs you is usually not the rating. It is a regular who quietly stops coming in. Which makes the real job getting them back, not getting the review down.
Google Reviews
How Google review filtering, removal and ranking actually work, written for Australian business owners rather than for search engines.
2026-09-12
Nobody books a colourist on price alone. They look at the stars, then at the photos, then they book. A salon that runs its Google profile properly is running a second chair.
2026-09-12
Most customers who would happily review you simply forget. A short message at the right hour, with the link already in it, is usually the entire difference.
2026-09-12
Four one-stars overnight, no detail in any of them, all from accounts with no history. That is not a bad week — that is someone having a go at you.
2026-09-12
Your regulars found you through the group chat. Everyone else is finding you on Google — and what they see there is often eleven reviews, two of them unanswered complaints.
2026-09-12
For a dental or medical practice, Google reviews are both the best source of new patients and the part of your marketing most likely to land you in front of a regulator. The two things can be reconciled, but only deliberately.